The completion of the sign will be celebrated on October 11 when over 60 training and retired Olympic, Paralympic and national team athletes will join donors at the “Catch the Spirit” luncheon at the Broadmoor.
Following the formal adoption of the Olympic City USA brand by the City on January 1, 2016 and a three year soft rollout, the Olympic City USA Taskforce commissioned a marketing study in November 2018 to assess awareness and support. Encouraged by their substantial progress in brand recognition as well as the highly anticipated grand opening of the United States Olympic and Paralympic Museum and Hall of Fame in the spring of 2020, the OCUSA Taskforce felt that the time was right to formalize the brand in a more permanent and visible fashion.
It was determined that the most logical and impactful effort would be to update the I-25 north entryway sign into the city. By resurfacing the sign with an aluminum composite metal panel similar to the ENT Center and the Broadmoor World Arena, they could accomplish their objectives for a cost of $217,000. Mindful of the importance of good stewardship of donor dollars, they rejected an early design based upon the new city logo that would require a complete teardown and new structure at a cost of $650,000.
As we prepare for the opening and groundbreakings of several sports-related and catalytic projects in the U.S. Olympic Museum, Air Force Academy Visitors Center, Hybl Center for Sports Medicine and Downtown Sports and Events Center, there is no better time to embrace the modernization of our northern gateway sign on I-25. Our city has reveled in its rich sporting history and it continues to build upon its identity as Olympic City USA with elite and amateur events flocking to our venues year after year. As we continue our 40-year history of launching the dreams of dedicated tens of thousands of Team USA athletes, we want all who visit our community to experience Colorado Springs as a place where natural training grounds meet iconic attractions and the Olympic values of Excellence, Friendship and Respect inform our daily lives.
- Mayor John Suthers
By maintaining the existing structure, OCUSA is honoring the individuals who worked on the original entryway sign from 1988 until its installation in 1993. In addition, the OCUSA Taskforce was advised that necessary approvals from the United States Air Force Academy on whose property the sign is located, the City Parks Department who maintains the sign, and the Colorado Department of Transportation would go more smoothly with updates to an existing structure.
To obtain the needed private funding, 12 community leaders representing diverse sectors and interests in our city were invited to join the sponsorship committee. Their task: to meet one-on-one with area business leaders to secure the necessary funding. Meeting with an enthusiastic response, within six short weeks slightly over $100,000 has been procured.
A target date of June 1 has been established to have all funds in hand, with work beginning in order to complete the project by fall.
All donations are 100% tax deductible and go directly to underwrite the sign. The project likewise qualifies for a 25% Enterprise Zone tax credit, should the donor so wish. Contributors can send checks payable to Olympic City USA with Entryway Sign in the memo to PO Box 61122, Colorado Springs, 80960.
An Olympic City USA - Catch the Spirit celebratory luncheon for entryway sign sponsors is slated for Friday, October 11th from 11:30 - 1 pm at the International Center of the Broadmoor Hotel.